ANUGA Select Japan
ISM Japan is the only dedicated trade fair for sweets and snacks in the East Asian region. According to multiple studies, Japan is one of the fastest-growing markets and the 6th largest market for sweets and related snacks worldwide. It is also recognized as a key source of global trends and innovation.
More specifically, Tokyo is the most attractive market in East Asia, attracting a large number of buyers and professionals from Seoul, Hong Kong, Shanghai, Beijing, and Taipei.
Therefore, participating in such a prestigious global exhibition gives you a unique opportunity to enter new markets and meet professionals that you would rarely have direct access to.
Promo Solution, recognizing all the opportunities and potential that the Japanese market offers to Greek export companies, is organizing for the first time a Greek participation campaign in this global event!
Exhibition Profile & Statistics
The Anuga Select Japan international trade fair is the number one platform in East Asia for those seeking to showcase their products, expand their professional network, and penetrate the growing Japanese market.
Anuga Japan is held under the auspices of Anuga Cologne, the world’s leading food and beverage exhibition. This means that Anuga Japan is built on top-tier standards and managed by experienced professionals.
Furthermore, it forms part of the most dynamic trade event in East Asia – alongside 7 other established fairs – all under one roof at Tokyo Big Sight exhibition center!
In 2025, across all 8 fairs, the event recorded:
-
+992 exhibitors
-
+56,685 visitors
-
12 regional pavilions (only at Anuga Select Japan 2024)
-
98% of exhibitors came from outside Japan (only at Anuga Select Japan 2024)
Product Categories at Anuga Japan:
-
Oils
-
Spices
-
Healthy foods (Protein, beauty/wellness foods, sports nutrition, etc.)
-
Vegan and vegetarian options
-
Animal meats
-
Alternative meat products
-
Alternative protein products
-
Drinks and hot beverages
(coffee, tea, juices, etc. / NO alcohol, health drinks, soft drinks) -
Ready-to-eat frozen meals
-
Frozen fruits and vegetables
-
Frozen breads and pastries
Why Participate in Anuga Japan:
-
Access to the Asian Market:
Japan is one of the world’s largest markets, and Anuga Japan serves as a major hub for food and beverage industry professionals aiming to develop and expand their presence in Asia. It offers direct access to decision-makers, buyers, and key players from Japan and East Asia. -
Networking with Industry Leaders:
The exhibition attracts suppliers, buyers, and entrepreneurs from around the globe, providing the perfect environment to build valuable professional connections and develop partnerships with companies from Japan and other Asian countries. -
Discover Future Trends:
Anuga Japan showcases cutting-edge products and presents the latest trends, innovations, and technologies in the food and beverage industry. -
Boost International Visibility:
Participating in a major international exhibition like Anuga Japan helps companies increase their visibility and attract new customers, enhancing their position in the global market. -
Showcase New Products:
It’s an excellent platform to present new products, receive direct feedback from industry experts, and evaluate market responses. -
Education and Knowledge Sharing:
Through seminars, workshops, and presentations by industry leaders, participants can learn about new strategies, methods, and technologies in production and distribution.
