Anuga Select Brazil is the most important International Trade Fair for the Food and Beverage sector in Latin America, with over than 100 years of experience. It is a leading business platform offering outstanding networking and internationalization opportunities for companies looking to expand their presence in global markets.Anuga Select Brazil brings together top buyers, executives, and producers from around the world, creating a dynamic professional environment. It is a reference point for innovation and industry developments, attracting professionals who want to stay at the forefront of trends.
The entire exhibition takes place in a single, well-organized venue, where participants can discover new partners, attend interactive activities and specialized seminars, and get informed about current global market challenges and opportunities.
Anhembi District – SP. Anuga Brazil will be hosted at the Anhembi Exhibition Center, which has been fully renovated and modernized, offering maximum comfort to all participants. The Anhembi venue is being transformed into the largest exhibition and conference center in Latin America!
Anuga Select Brazil 2025 Stats
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16,000 Visitors
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510 Exhibitors
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20 National Pavilions from countries such as the USA, Argentina, Peru, Uruguay, Italy, Germany, Turkey, Indonesia, Sri Lanka, Thailand, and China.
Anuga Select Brazil is organized by Koelnmesse and is part of the same family as leading global trade fairs such as Anuga and ISM, recognized as industry leaders. Anuga Select Brazil is a pioneer in highlighting the agri-food sector, as well as fresh, local, and traditional products.
Exhibition Sectors
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Agrifoods – Fresh products, raw materials, unprocessed goods.
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Dairy – All types of dairy products.
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Drinks & Hot Beverages – Including alcoholic and non-alcoholic drinks, soft drinks, juices, water, coffee, and tea.
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Fine Foods – Gourmet, delicatessen, and general grocery items.
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Organic – Organic food products, either fresh or minimally processed.
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Sweets & Snacks – Chocolates, confectionery, biscuits, and snacks.
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Food Service – Culinary, technology, equipment, and services for the hospitality and catering industry.
Mega Matchmaking Program
The Mega Matchmaking Program is one of the key business tools of Anuga Select Brazil, designed to connect exhibitors with buyers through targeted and efficient meetings. All B2B meetings are pre-scheduled and tailored to match the profile and needs of both exhibitors and buyers.
Visitor Profile
Visitors to Anuga Select Brazil primarily come from the wholesale, retail, and distribution sectors, including:
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Supermarkets
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Grocery stores
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Convenience stores and rotisseries
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Butcher shops
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Catering companies
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Hotels, guesthouses, and other types of tourist accommodations
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Foodservice businesses such as restaurants, bars, cafés, pizzerias, pastry shops, bakeries, etc.
Why Participate in Anuga Brazil:
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Direct Access to Latin America’s Largest FnB Market
The Brazilian Food & Beverage market reaches USD 96 billion, ranking 1st in the region and 5th globally. -
B2B Matchmaking
During Anuga Select Brazil, a targeted B2B matchmaking program will take place, connecting top exhibitors with key decision-makers from the Brazilian F&B industry. -
Networking Opportunities with Global Industry Leaders
Connect with partners from different countries and develop collaborations with businesses operating in similar sectors, paving the way for exports and entry into new markets.
