The International Show PLMA Amsterdam held its first trade show in the United States in 1980, its first show in Europe in 1986, and its first show in Asia in 1994. Today, it provides services to member manufacturers in more than 75 countries. Except for the  two trade shows (Amsterdam and Chicago), PLMA organization also provides conferences, executive training programs, market researches, studies and professional articles.

For more than 35 years, the International exhibition PLMA Amsterdam has brought together leading retailers and producers from all over the world in order to find new products and make important contacts to develop their private labels.

It is the best period to join PLMA as the market-share of private label products is at the highest point globally, and the future of the private label industry looks bright.

The  upcoming PLMA World of Private Label International Exhibition will take place at the RAI Exhibition Center in Amsterdam, the Netherlands, on May 28-29, 2024.

PLMA Amsterdam statistics

PLMA is organized every year at the RAI exhibition center in Amsterdam, with the participation of more than 2,200 companies from more than 60 countries.

It is the only organization of its kind, representing more than 3,500 member companies worldwide.

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The main areas of PLMA are:

  1. Food (Fresh food, refrigerated and frozen food, dry food)
  2. Non-food:
  • Health and beauty
  • Household Products
  • Household items etc.
  • Pet species
  • Commercial suppliers
  • Service providers

PLMA is addressed to:

  • Super Markets
  • Hypermarkets
  • discount stores
  • Pharmacy stores
  • Department stores
  • importers and exporters

Why does the Consumer prefer a private label (PL) product?

  • PL represent quality
  • Guaranteed performance
  • Lower retail price

According to recent industry statistics, one in five food or grocery items sold in the US is retailer branded and sourced from a private label manufacturer.

Market Trends

  • Aldi Switzerland has launched a new brand, “Retour au sources” for organic products.
  • Carrefour has announced that it will use blockchain technology with its own Carrefour Bio organic products.
  • Kaufland launched a new price-attack policy with the slogan “Now more than ever”. The campaign highlights that 7,000 private label and branded products are permanently available both cheap and on sale.
  • In Italy, the Iper la Grande I supermarket chain has launched a new premium private label, Patto Qualità Iper for fish, meat, eggs and cheese and ensures environmentally friendly and sustainable farming and breeding.
  • Leclerc created an “inflation shield” for 120 everyday products. On the next months, the retailer will systematically offset price increases on these most purchased items with coupons. Products include both manufacturers’ brands and Leclerc’s private label, such as Marque Repère, Eco+ and Nos Régions ont du Talent.
  • Aldi Nord is adding local specialties to its bakery range to bring customers closer to the products on the shelf. The retailer will work with small villages and larger artisanal bakeries already established regionally.
  • Albert Heijn is expanding its international cuisine range with 125 new products. The innovations include meals, exotic spices and fresh packaging with new flavors from Asia, the Middle East, North Africa and Central and South America.
  • Motatos, a Swedish surplus online grocer, has launched in the UK to compete with Aldi and Lidl. Retailers are selling ambient and fmcg food that could otherwise go to waste and claim they can offer savings of up to 60%.
  • Caprabo is introducing “bring your own container” in its 137 stores that have counters with new products. Customers can take home fresh food from the fishmonger, butcher and deli sections in their own container.
  • Lidl has enriched its ecologically sustainable offer in Italy with the Love your Planet sunscreen range, with the support of the Cien Sun. The products come from plant origins and they are free from harmful chemicals.



4.200 από 70 χώρες


14.000 σημαντικοί αγοραστές από 120 χώρες

Exhibition Space

42.000 τετρ.μέτρα


RAI Exhibition Center, Άμστερνταμ

10 reasons to participate in the exhibition



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