The PLMA International exhibition was established in 1979 to promote trademark stores. It is one of a kind exhibition , representing 3,500 member companies in more than 75 countries.
More specifically, in 2021, 1766 exhibitors in the food industry and 306 exhibitors in the beverage industry were recorded.
For more than 35 years, PLMA’s “World of Private Label” International Exhibition has been a key meeting point for retailers and manufacturers under the condition to meet new products, make new contacts and generate new ideas on the Private label trading environment. .
A brand when it is “foreign & unknown” to an audience, it takes time to integrate into the market. However, the use of Private Label (PL) to the same product , make its introduction to the market easier and smoother ,as the Consumer is more familiar with this type of market.
PLMA is the institution, the complete trading system for any professional who knows the power of private label and is willing to seize this opportunity in order to integrate their product in foreign markets, and create value in this demanding industry.
The core of PLMA’s program, beyond the annual trade shows in Chicago and Amsterdam, offers its members important services such as: conferences, executive training seminars, professional development programs, market research, sales data for each product category and distribution channels, consumer surveys and publications.
PLMA grew with the industry as the commercial public -quickly- realized its potential. Store brand items are now offered in almost every food and non-food category.
The main product categories in PLMA are:
- Food (Fresh food, refrigerated and frozen food, dry food)
- Health and beauty
- Household products
- Household goods etc.
- Pet species
- Commercial suppliers
- Service providers
Why Consumers prefer a private label (PL) product?
- standard quality
- Guaranteed performance
- Lower retail price
According to recent studies , one out of five food or grocery items sold in the US is retailer branded and come from a private label manufacturer.
Statistics PLMA 2021
In 2021, private label sales increased by $1.9 billion in volume over the previous year.
Store brand market shares were 17.7% in dollars and 19.6% in units. Store brands accounted for $199 billion in sales across all major retail channels, an all-time record, IRI said.
Growth rate of Private Label products by category:
General increase in the largest refrigerator stores by 0.7%
- general merchandise (up 1.7%),
- health products (0.2%)
- frozen (0.8%)
- beverages (2.7%)
- bakery (plus 12.4%)
- delicatessen (17.1% increase)
- beauty (1.8%)
- sausages (4.9%)
- drinks (6.4%)
Top 3 countries with the largest private label market-shares in 2021 by volume :
- Alcoholic beverages: Belgium, Germany, Spain
- Confectionery & snacks: Portugal, Spain, Sweden
- Packaged food : Belgium Austria Portugal
- Frozen food: Spain Portugal Poland
- Fresh food : Sweden Belgium, Amsterdam