ISMJapan by Koelnmesse

The ISMJapan International Exhibition is the No. 1 trade destination to present your company’s products & Innovations to the most important players in Japan and the South Asian region (China, Hong Kong, Japan, Mongolia, Taiwan, South Korea) .

The upcoming exhibition  will take place on April 10 – 12, 2024 at  the Venue: Tokyo Big Sight, Tokyo, Japan.

ISMJapan is the #1 platform to showcase your products & Innovations and influence the ‘Who-is-Who’ in Japan and the East Asia region.
ISMJapan is the first specialized International Exhibition in the -very important- sector of Sweets and Snacks for the wider region of South Asia. It is also  based on the organizational model of ISM Cologne (, which guarantees the smooth operation and quality of the exhibition since it has the support of Koelnmesse.

ISMJapan is the most dedicated exhibition for sweets and snacks. The “sweet” industry is constantly gaining significant market-shares in the Food & beverage industry.
While trends and fashion change, so does the sweet industry .

Sweets (and everything that is included in their category) gain the attention of all of us and this is what ISMJapan 2024 aims to do.

The following product categories are presented at the exhibition:

  • Sweet and Sugary
  • Salted Snacks
  • Pastries
  • Frozen Snacks
  • Bars, cookies
  • Free From, Organic, Halal Snacks
  • vegan butters, jams
  • Soft drinks / Juices / Energy drinks

Alongside ISMJapan, 6 more international exhibitions take place in the same exhibition center:

  • FABEX 2024
  • Dessert Sweets & Bakery Festival 2024
  • Food & Drink OEM Matching Expo 2024
  • Japan Noodles Industry Fair 2024
  • Premium Food Show 2024
  • Wine & Gourmet Japan 2024

As it is obvious there is  a continuous flow of visitors throughout the exhibition.

Statistical data of 2023 (for all 7 exhibitions):

  • 53,015 visitors
  • 847 exhibitors
  • 15 countries

Profile of Japanese consumers regarding snacking: Where do consumers shop?

  • Supermarket 49%
  • Hypermarkets 24%
  • Convenience Stores 21%
  • Discount/Dollar Stores 10%
  • Small, local-neighborhood stores 9%

(source: Nielsen)

Regarding Snacks, the preferences of Japanese consumers are directed towards:

  • products with their nutrition ingredients  listed
  • sweets without the addition of sugar, palm oil, etc.
  • vegan, organic, gmo free, without the addition of coloring substances
  • more targeted at niche segments such as athletes who desire muscle mass

Bread & Bakery | Confectionery | Snacks | Sweets

Baked Goods | Bakery | Biscuits | biscuits and pastry | Bread | Breads and Cereals | Breakfast Snacks | Cakes | Chocolate | Chocolate products | Confectionery | Confectionery products | Desserts | Dough Products | dried fruit | Honey | Jams





Exhibition Space

Tokyo Big Sight, East Halls


Tokyo, Japan

10 reasons to participate in the exhibition



Skip to content