ISM Cologne is the leading trade fair in the world of sweets and snacks!
It is an important meeting point for the confectionery and snack industry.
The next ISM Cologne will take place on 28-31 January 2024 and the city of Cologne will once again be transformed the commercial center of attention.
ISM Cologne attracts: leading trading companies from all over the world, important buyers and importers from major retail and import chains. Combination of new & innovative products with traditional & established ones, as well as many thematical events, make the exhibition an event that no industry representative can miss.
ProSweets Cologne ,the international supplier trade fair for the sweets and snacks industry will take place at the same time with ISM Cologne . As a result, ISM represents the entire industrial value chain.
Changes in consumer needs lead to new dietary trends and product innovations. As the world’s largest trade fair for confectionery and snacks, ISM is upgrading, following these trends and strengthening the confectionery market with new thematic areas.
Statistics ISM Cologne
| 2022(during the pandemic) | 2020 | |
| Visitors | 15.000 | 38.000 |
| From Countries | 96 | 148 |
| Exhibitors | 1.085 | 1.774 |
| Exhibitor space in s.m. | 90.000 | 120.000 |
ISM Cologne is a business meeting point with participation from 20 leading global trading companies. 73% of the visitors it attracts, come from executive positions and participate in purchasing decisions by 90.5%. Its international appeal is great. 4,000 journalistic articles by 600 journalists from 27 different countries are recorded. A large percentage of 88% of its exhibitors are satisfied with ISM’s services.
(https://www.ism-cologne.com/trade-fair/ism/good-reasons/ )
ISM Cologne Exhibition Categories
- Cocoa, Chocolate, chocolate products
- Sweets, candies with sugar
- Cookies
- Snacks
- Snacks of course
- Breakfast
- Ice cream, frozen sweets
- Raw pastes
Number of stores in Germany / grocery shopping
- 2023 hypermarkets
- 3170 supermarkets
- 913 Discounters
Where do consumers shop? With their market shares
- Supermarket stores, 54%
- Hypermarkets, 28%
- Warehouse Club Stores, 5%
- Local shops , 5%
(Nielsen Global Survey)
Market Trends (2016-2019)
Germany’s restaurants are:
- 5%, Chains
- 55%, Independent businesses
Up 12.9%, Food Service market revenue $46 billion
Decrease by -0.6% in restaurants, i.e. 196,728
Up +1.7%, $10.85 : out-of-home expenses
Up +11% 4.8 Bn ready meals
Purchasing factors:
- Pleasure, 6%
- Health, 8%
- Nature of the product, 8.7%
- Convenience, 8.00%
- Ethics, 7.00%
(SIAL-Insights-white-paper_2022)
