IFE London


IFE (The International Food & Drink Event) is the UK’s largest and most important food and drink trade show. Every year, you have the opportunity to present your products in foreign markets, inspire or even be inspired and add a new product to your own business.

IFE, the International Food & Drink Event, brings together more Food & Drink buyers and suppliers than any other event in the UK. For over 40 years, IFE continues to be the largest and most successful product sourcing platform for senior buyers from across the retail, wholesale, distribution, import & export and foodservice sectors.

Taking place on 17th-19nd of March 2024, IFE, International Food and Drink Event,at ExCel London  will welcome 30,000 food and drink professionals to come together face-to-face and celebrate the resilience of the food and drink industry at the UK’s largest food and drink event.

Your free ticket will give you unrivalled access to source, sample, and try the latest innovations from 1,260 international and UK suppliers set to boost your business in 2024 and beyond. You’ll also be able to hear from trailblazers discussing the hot topics and latest trends spanning the food and drink sector.

IFE Connects is the online resource for the food and drink community, providing buyers with expert advice, tips, and insights on the industry’s trending topics. It hosts a wealth of knowledge in terms of live and on-demand content, supplier directories, industry reports, interviews, and much more.

So, if you’re on the hunt for the newest products covering a multitude of sectors including; health & wellbeing, grocery & wholesale, chilled & frozen food, vegan & plant-based, drinks, bakery, snacks & confectionery and much more then we can’t wait to welcome you to IFE in March 2024.

The key content themes include Vegan & Plant-Based, 2022 Trends, Sustainability, and Health & Wellbeing.

IFE’s action-packed show and focused buying audience with a collective spend of £28.8 billion make it an event with a strong commercial impact.

IFE London Statistics

  • +35,000 visitors
  • +1,260 exhibitors
  • From +91 countries
  • 73% of visitors have purchasing power

IFE is co-located with: IFE Manufacturing, Hotel, Restaurant & Catering and The Pub Show.

Areas of exposure

  • Pastries, snacks, confectionery
  • Drinks
  • Grocery goods
  • Refrigerated and frozen foods
  • Health & Wellbeing
  • International pavilions
  • Specialty Food
  • Vegan, Plant based

Where do UK consumers shop?

  • Groceries, Supermarkets, 60%
  • Large markets, Hypermarkets, 20%
  • Convenience stores, 19%
  • Local stores, 10%
  • Discount stores, 10%

Number of stores in the UK.

  • 648 hypermarkets
  • 481 supermarkets
    (Nielsen Global survey)

62% of the English consumers , in the last 2 years, has changed their eating habits and is oriented towards better quality food choices.

Consumer Trends

  • Healthy foods, 61%
  • Emphasis on beneficial ingredients, 33%
  • Emphasis on environmental impact, 30%
  • Food from local areas, 29%

 Purchasing Factors 

  • Pleasure, 48.1%
  • Health, 30.3%
  • His Nature, 10.5%
  • Convenience, 7.3%
  • Ethics, 3.9%





Exhibition Space


10 reasons to participate in the exhibition



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