STAND DESIGN LOGIC
The stand described was designed and built for the company HELLENIC DAIRIES S.A. The company participated in the international food and drinks exhibitions Anuga 2019, which was held in Cologne, Germany during 05 – 09/10/2019.
Minimal and clean design logic is executed with the use of both contemporary and natural materials of various textures. Functionality of the space within the stand was a big factor, given that the purpose of the stand is to promote its products as exhibits while allowing the stand personnel to work and move freely and in coherence within the company space.
Clear messages regarding the country of origin are sent by Hellenic Dairies S.A. and delivered to the visitors of the Show. By using the Olive Tree as a symbol, in correlation with a fascia depicting ancient Greek architecture – enhanced using concealed lighting – there is little left in the imagination as to what the country of origin of the company is.
The combination of modern and natural materials, the clear Greek origin of the company with the purpose of showcasing the quality of the products of HELLENIC DAIRIES S.A. is in line with the logic that a successful Greek dynamic and contemporary company still promotes the same values towards their customers since day one.