The exhibition stand of Koukakis Farm was designed and constructed for the International Exhibition Sial Paris 2022.
The main idea was to built a stand that symbols strong confidence and has intense character. In order to succeed this, we focused on dark shades and minimal designs.
The project of Koukakis farm was to simulate a real farm, and convey the traditional atmosphere which defines its products. For them, their products are the center of their company. In order to emphasize on them, they have put the refrigerators at the center of the stand so as to attract the audience’s attention.
The strong character of Koukakis Farm is also revealed with the use of black color. Although, constructions of wood are adding a more natural tone while touches of gold are adding a more elite feeling. Concerning the equipment; tables, chairs and the two counters has the same color in order to maintain the total cohesion.
The hanging banner has been placed in a high height which makes the whole stand looks more spectacular. Graphics with hidden lighting highlights the construction and gives an extra promotion in the award-winning categories. In this way, the audience attention is guaranteed.
This stand is constructed to have a big warehouse. This technique is very important and convenient because there is plenty of space for storing and organizing the products.