The Greek company Tsanos Ltd has created a great tradition at the koulouri market. The company’s main concept for their participation at the Iternational Food and Beverages Exhibition Anuga 2021 exhibition, was to showcase the plethora of their products and emphasize on their rich company tradition.
An open plan design was chosen due to the fact that we wanted the stand to be easily accessible and open for the visitors of Anuga 2021. We designed two central asymmetrical racks, one on the right and one on the left, for the placement of the products thus gaining visibility from all sides of the space.
Products by category where also placed on shelves on the main wall of the stand to further point out Tsanos’s wide range of products.
A large lightbox was used as the main Eye Catcher of the stand. The storage room of the stand was placed on the back of the eye catcher for design and functional purposes.
The colors that are used follow the pattern of the company’s logo. It is simple, dark gray and wood, to emphasize the prestige and tradition of the company. The green color of the plants was used to introduce the natural element on the space, while at the same time it giving it boho elements.
The lighting has been designed to emphasize the main points of the stand and the construction of the suspended cealing, aids the lighting of the stand space in total. Linear metal lamps were placed unevenly from the suspended construction for a more contemporary note on the visual.
Finally, tables and chairs in the same colors invite exhibitors and visitors to interact with the space.